The discussion about the difference between ‘social’ entrepreneurs and entrepreneur often comes up. The simplest explanation we have is that in business social entrepreneurs lead with their mission first. They understand this intuitively, but are often unable to articulate why the distinction is important. To be clear, the distinction is important – at least for now.
The importance of a label to differentiate oneself from the status quo can be a powerful tool – it may also be a hindrance. It’s up to each person individually to decide if they want the title or not. And if they do, the simplest description is that a social entrepreneur acts first based on their vision. In essence, they act on their why before all else.
For more reading see Simon Sinek, Start With Why: https://www.youtube.com/watch?v=sioZd3AxmnE
Huff Post article To Create a Powerful Vision, Ask Why: http://www.huffingtonpost.com/alex-budak/to-create-a-powerful-vision-ask-why_b_7216628.html